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Case Study Bing Decode JayZ marketing media t

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Bing — Decode Jay Z Case Study

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Musical celebrities were all over Cannes this year, but only Jay-Z is actually picking up hardware.

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Pages of Jay-Z's memoir will be reproduced in public areas around the country and beyond.

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A page mentioning Jay-Z's early childhood bike riding experiences was showcased on a custom bike in a shop located near his old neighborhood in Brooklyn.

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And Decoded is neither a limited art-house publication nor a rap insider's manual: it spent 19 weeks on the New York Times bestseller list.

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