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Bing — Decode Jay Z Case Study
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Musical celebrities were all over Cannes this year, but only Jay-Z is actually picking up hardware.
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For the launch of his autobiography, hip-hop's premiere entrepreneur turned marketing into interactive art and a scavenger hunt that rewarded his die-hard ...
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Pages of Jay-Z's memoir will be reproduced in public areas around the country and beyond.
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A page mentioning Jay-Z's early childhood bike riding experiences was showcased on a custom bike in a shop located near his old neighborhood in Brooklyn.
... created, implemented, produced, and delivered the campaign with the help of Microsoft search engine Bing. Droga5 slapped all 320 pages of Decoded ...
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Bing – Decode Jay-Z The sheer scale and budget that went into this execution boggles the mind. By spreading the pages of rapper Jay-Z's autobiogra…
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Decode Jay-Z with Bing is one of the most innovative advertising campaigns ever seen, a true benchmark for integrative thinking.
At least one clue came solely from Jay, Essex says: “Ironically, Jay has never been spotted eating pork in this establishment.” (Answer below the picture of ...
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And Decoded is neither a limited art-house publication nor a rap insider's manual: it spent 19 weeks on the New York Times bestseller list.
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